{"id":1794,"date":"2026-06-25T15:10:45","date_gmt":"2026-06-25T10:10:45","guid":{"rendered":"https:\/\/fintech.tsue.uz\/?p=1794"},"modified":"2026-06-30T15:12:42","modified_gmt":"2026-06-30T10:12:42","slug":"npvfr-modifikatsiyalangan-korsatkich-asosida-ozbekiston-xizmatlar-sohasidagi-franchayzing-loyihalarining-iqtisodiy-samaradorligini-baholash","status":"publish","type":"post","link":"https:\/\/fintech.tsue.uz\/?p=1794","title":{"rendered":"NPVfr MODIFIKATSIYALANGAN KO\u2018RSATKICH ASOSIDA O\u2018ZBEKISTON XIZMATLAR SOHASIDAGI FRANCHAYZING LOYIHALARINING IQTISODIY SAMARADORLIGINI BAHOLASH"},"content":{"rendered":"\n<p><strong>Azimova Malika Rustamovna<\/strong><\/p>\n\n\n\n<p><em>mustaqil izlanuvchi<\/em><\/p>\n\n\n\n<p><em>Toshkentdagi Singapur<\/em><\/p>\n\n\n\n<p><em>menejmentni rivojlantirish<\/em><\/p>\n\n\n\n<p><em>instituti<\/em><\/p>\n\n\n\n<p><em>E-mail: mazimova@mdist.uz<\/em><\/p>\n\n\n\n<p><strong><em>Annotatsiya. <\/em><\/strong><em>Maqolada rivojlanayotgan bozor sharoitida franchayzing modeli asosida amalga oshirilayotgan O\u2018zbekistonning investitsiya loyihalarining iqtisodiy samaradorligini baholash metodologiyasini ishlab chiqish va amaliy sinovdan o\u2018tkazish masalalari&nbsp; tadqiq etilgan.<\/em><em> <\/em><em>Shuningdek, franchayzi faoliyatiga xos bo\u2018lgan transaksion va operatsion xarajatlar, jumladan, bir martalik franchayzing badali (paushal to\u2018lov) hamda royalti to\u2018lovlarini hisobga oluvchi mualliflik modifikatsiyalangan investitsion indikator \u2014 <strong>NPV<sub>fr<\/sub><\/strong> ko\u2018rsatkichi<\/em><em> <\/em><em>bilan bog\u2019liq masalalar tahlil qilingan.<\/em><\/p>\n\n\n\n<p><strong><em>Kalit so\u2018zlar:<\/em><\/strong><em> franchayzing, sof diskontlangan daromad, <strong>NPV<sub>fr<\/sub><\/strong>, iqtisodiy samaradorlik, investitsion tahlil, xizmatlar sohasi, KFC, Marriott, Uzum Market.<\/em><\/p>\n\n\n\n<p><strong>EVALUATION OF THE ECONOMIC EFFICIENCY OF FRANCHISING PROJECTS IN THE UZBEKISTAN SERVICES SECTOR BASED ON THE MODIFIED NPVfr INDICATORS<\/strong><\/p>\n\n\n\n<p><strong>Azimova Malika Rustamovna<\/strong><\/p>\n\n\n\n<p><em>independent researcher<\/em><\/p>\n\n\n\n<p><em>Singapore Institute for Management<\/em><\/p>\n\n\n\n<p><em>Development in Tashkent<\/em><\/p>\n\n\n\n<p><em>E-mail: mazimova@mdist.uz<\/em><\/p>\n\n\n\n<p><strong><em>Abstract.<\/em><\/strong><em> The article examines the issues of developing and practical testing of a methodology for assessing the economic efficiency of investment projects in Uzbekistan implemented on the basis of the franchising model in developing market conditions. Also, issues related to the author&#8217;s modified investment indicator &#8211; NPVfr, which takes into account transaction and operating costs inherent in the activities of the franchisee, including a one-time franchise fee (lump sum) and royalty payments.<\/em><\/p>\n\n\n\n<p><strong><em>Keywords:<\/em><\/strong><em> franchising, net discounted income, NPVfr, economic efficiency, investment analysis, service sector, KFC, Marriott, Uzum Market.<\/em><\/p>\n\n\n\n<p><strong>\u041e\u0426\u0415\u041d\u041a\u0410 \u042d\u041a\u041e\u041d\u041e\u041c\u0418\u0427\u0415\u0421\u041a\u041e\u0419 \u042d\u0424\u0424<\/strong><strong>\u0415\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u0418 <\/strong><strong>\u0424\u0420\u0410\u041d\u0428\u0418\u0417\u041d\u042b\u0425 \u041f\u0420\u041e\u0415\u041a\u0422\u041e\u0412 \u0412 \u0421\u0415\u041a\u0422\u041e\u0420\u0415 \u0423\u0421\u041b\u0423\u0413<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;\u0423\u0417\u0411\u0415\u041a\u0418\u0421\u0422\u0410\u041d\u0410 \u041d\u0410 \u041e\u0421\u041d\u041e\u0412\u0415 \u041c\u041e\u0414\u0418\u0424\u0418\u0426\u0418\u0420\u041e\u0412\u0410\u041d\u041d\u042b\u0425 \u041f\u041e\u041a\u0410\u0417\u0410\u0422\u0415\u041b\u0415\u0419 <em>NPV<sub>fr<\/sub><\/em><\/strong><\/p>\n\n\n\n<p><strong>\u0410\u0437\u0438\u043c\u043e\u0432\u0430 \u041c\u0430\u043b\u0438\u043a\u0430 \u0420\u0443\u0441\u0442\u0430\u043c\u043e\u0432\u043d\u0430<\/strong><\/p>\n\n\n\n<p><em>\u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0439 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c<\/em><\/p>\n\n\n\n<p><em>\u0421\u0438\u043d\u0433\u0430\u043f\u0443\u0440\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f<\/em><\/p>\n\n\n\n<p><em>\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432<\/em><em> <\/em><em>\u0422\u0430\u0448\u043a\u0435\u043d\u0442\u0435<\/em><em><\/em><\/p>\n\n\n\n<p><em>E-mail: <\/em><a href=\"mailto:mazimova@mdist.uz\"><em>mazimova@mdist.uz<\/em><\/a><em><\/em><\/p>\n\n\n\n<p><strong><em>\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f.<\/em><\/strong><em> \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0432 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\u0435, \u0440\u0435\u0430\u043b\u0438\u0437\u0443\u0435\u043c\u044b\u0445 \u043f\u043e \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0440\u044b\u043d\u043a\u0430. \u0422\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043c\u043e\u0434\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0430\u0432\u0442\u043e\u0440\u043e\u043c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u2013 NPVfr, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438, \u043f\u0440\u0438\u0441\u0443\u0449\u0438\u0435 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0435\u0434\u0438\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0432\u0437\u043d\u043e\u0441 (\u0435\u0434\u0438\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u0441\u0443\u043c\u043c\u0443) \u0438 \u0440\u043e\u044f\u043b\u0442\u0438.<\/em><\/p>\n\n\n\n<p><strong><em>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/em><\/strong><em> \u0444\u0440\u0430\u043d\u0447\u0430\u0439\u0437\u0438\u043d\u0433, \u0447\u0438\u0441\u0442\u0430\u044f \u0434\u0438\u0441\u043a\u043e\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c, NPV<sub>fr<\/sub>, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u0441\u0435\u043a\u0442\u043e\u0440 \u0443\u0441\u043b\u0443\u0433, KFC, Marriott, Uzum Market.<\/em><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/fintech.tsue.uz\/wp-content\/uploads\/2026\/06\/67.-Azimova-Malika-Rustamovna.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 67. Azimova Malika Rustamovna.\"><\/object><a id=\"wp-block-file--media-27c6c1c3-648c-4fd7-bc6f-8540b53e511b\" href=\"https:\/\/fintech.tsue.uz\/wp-content\/uploads\/2026\/06\/67.-Azimova-Malika-Rustamovna.pdf\">67. Azimova Malika Rustamovna<\/a><a href=\"https:\/\/fintech.tsue.uz\/wp-content\/uploads\/2026\/06\/67.-Azimova-Malika-Rustamovna.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-27c6c1c3-648c-4fd7-bc6f-8540b53e511b\">Download<\/a><\/div>\n\n\n\n<p><strong>Foydalanilgan adabiyotlar<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Brealey R. A., Myers S. C., Allen F. <em>Principles of Corporate Finance<\/em>. \u2013 14th ed. \u2013 New York: McGraw-Hill Education, 2023. \u2013 992 p.<\/li>\n\n\n\n<li>Damodaran A. <em>Applied Corporate Finance<\/em>. \u2013 5th ed. \u2013 Hoboken, NJ: John Wiley &amp; Sons, 2024. \u2013 768 p.<\/li>\n\n\n\n<li>Ross S. A., Westerfield R. W., Jordan B. D. <em>Fundamentals of Corporate Finance<\/em>. \u2013 14th ed. \u2013 New York: McGraw-Hill Education, 2023. \u2013 912 p.<\/li>\n\n\n\n<li>Brigham E. F., Ehrhardt M. C. <em>Financial Management: Theory and Practice<\/em>. \u2013 17th ed. \u2013 Boston: Cengage Learning, 2022. \u2013 1184 p.<\/li>\n\n\n\n<li>Berk J., DeMarzo P. <em>Corporate Finance<\/em>. \u2013 6th ed. \u2013 Pearson Education, 2023. \u2013 1152 p.<\/li>\n\n\n\n<li>Gitman L. J., Zutter C. J. <em>Principles of Managerial Finance<\/em>. \u2013 16th ed. \u2013 Pearson, 2024. \u2013 736 p.<\/li>\n\n\n\n<li>Sherman A. J. <em>Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy<\/em>. \u2013 4th ed. \u2013 New York: AMACOM, 2021. \u2013 352 p.<\/li>\n\n\n\n<li>Mendelsohn M. <em>The Guide to Franchising<\/em>. \u2013 8th ed. \u2013 London: Cengage Learning, 2019. \u2013 416 p.<\/li>\n\n\n\n<li>Spinelli S., Birley S. <em>Franchising: Pathway to Wealth Creation<\/em>. \u2013 London: Financial Times Prentice Hall, 2018. \u2013 432 p.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azimova Malika Rustamovna mustaqil izlanuvchi Toshkentdagi Singapur menejmentni rivojlantirish instituti E-mail: mazimova@mdist.uz Annotatsiya. Maqolada rivojlanayotgan bozor sharoitida franchayzing modeli asosida amalga oshirilayotgan O\u2018zbekistonning investitsiya loyihalarining iqtisodiy samaradorligini baholash metodologiyasini ishlab chiqish va amaliy&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","hentry","category-2026-yil-3-son"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NPVfr MODIFIKATSIYALANGAN KO\u2018RSATKICH ASOSIDA O\u2018ZBEKISTON XIZMATLAR SOHASIDAGI FRANCHAYZING LOYIHALARINING IQTISODIY SAMARADORLIGINI BAHOLASH - \u201cMoliyaviy texnologiyalar\u201d ilmiy elektron jurnali<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fintech.tsue.uz\/?p=1794\" \/>\n<meta property=\"og:locale\" content=\"uz_UZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NPVfr MODIFIKATSIYALANGAN KO\u2018RSATKICH ASOSIDA O\u2018ZBEKISTON XIZMATLAR SOHASIDAGI FRANCHAYZING LOYIHALARINING IQTISODIY SAMARADORLIGINI BAHOLASH - \u201cMoliyaviy texnologiyalar\u201d ilmiy elektron jurnali\" \/>\n<meta property=\"og:description\" content=\"Azimova Malika Rustamovna mustaqil izlanuvchi Toshkentdagi Singapur menejmentni rivojlantirish instituti E-mail: mazimova@mdist.uz Annotatsiya. 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