STRATEGIC BRAND MANAGEMENT: REVIEW OF KELLER’S BRAND EQUITY MODEL AND AAKER’S BRAND IDENTITY SYSTEM
Orzukulova Zumrad Abdukhalik kizi Phd, Associate professor of the department International business and creative economy, “Silk Road” International University of Tourism and Cultural Heritage E-mail: zumradorzukulova@gmail.com ORCID ID: 0009-0004-5220-837X Azimova Nozimakhon Alisher kizi...